167 SEO Statistics for 2025: All Insights for Your Strategies

Are you ready to plan your SEO strategy for 2025? As we step into the new year, the SEO landscape is set to evolve in exciting ways. In this guide, we’ll walk you through 167 key SEO statistics for 2025, backed by real-time data.

You’ll find valuable insights across various SEO areas, including local search, voice search, video, image optimization, eCommerce, AI, and more. These stats are influenced by the ongoing trends and how SEO is being used today.

So, let’s take a closer look at the important SEO stats you’ll likely come across in 2025, all based on the latest reports from last year. Ready to get started? Let’s go!

167 SEO Statistics to Shape Your 2025 Marketing Strategy

SEO Statistics to Shape Your Marketing Strategy

Depending on the previous year’s statistics, it is easy to find the future of SEO. And, simple insights will inform you what to expect in SEO trends. Here’s the details:

Key SEO Statistics

Google controls 86.64% of the search engine market (the main focus of SEO efforts). (Supple Digital)
The first organic result in Google gets an average click-through rate (CTR) of 39.8%. (First Page Sage)
3.5 billion Google searches are happening every day. (Internet Live Stats)
49% of marketers say that organic search has the best return on investment (ROI) compared to other marketing channels. (SEO.com)
92.96% of web traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
People visit an average of 3-3.5 pages when they click on a website from an organic search result. (Supple Digital)
Only 0.78% of people click on search results on the second page of Google. (Demand Jump)
SEO-generated leads have a close rate of 14.6%, making them more likely to become buyers. (HubSpot)
70-80% of searchers focus only on the organic (non-paid) results. (Klipfolio)
61% of marketers say improving SEO and their website’s visibility is their top priority. (Impact Networking)
40% of revenue for many industries, like retail and technology, comes from organic traffic. (Semgeeks)

Google Search Engine Usage Statistics

Google is undeniably the go-to search engine for most internet users. Its dominance isn’t just about being a search tool—it’s about understanding how people interact with information. Let’s explore some fascinating insights into how searchers use Google:

Google holds a market share of over 90% worldwide for search engine usage, far surpassing competitors like Bing, Yahoo!, and Baidu. (Statcounter)
There are an estimated 3.5 billion searches conducted on Google each day, illustrating the sheer scale of online search activity. (Internet Live Stats)
Organic search results drive 73% of all clicks, highlighting the importance of SEO in driving traffic to websites. (BrightEdge, 2022)
A significant portion of searches, 64.82%, results in “zero-click searches” — where users find answers directly on the search results page without visiting a website. (SparkToro, 2021)
Approximately 15% of all Google searches are completely new queries that have never been searched before, showcasing the continual evolution of search behavior. (Google, 2022)
Google’s mobile market share stands at an impressive 95.32%, compared to 81.95% on desktop devices, reinforcing the importance of mobile-optimized content. (Statista)
39% of purchasers say that their buying decision was influenced by a relevant search, indicating the critical role of SEO in driving conversions. (Think With Google)
The top-ranking search result on Google enjoys a 9.28% CTR, with positions two and three receiving 5.82% and 3.11% CTR, respectively, showing the importance of ranking at the top. (ResearchGate)
In 2022, search traffic for industries like Electronics, Beauty, Media, and Food saw significant growth, while sectors like Technology and Fashion experienced declines. (Semrush, 2023)
The word game “Wordle” topped the list of most-searched keywords globally in 2022, showing the diverse nature of online search trends. (Google, 2022)

Ranking Statistics

When it comes to SEO, everyone’s chasing that coveted top spot on Google. But as the statistics reveal, getting there isn’t easy, and staying there requires ongoing effort. With the ever-evolving landscape of search rankings, it’s important to understand how rankings impact traffic, visibility, and overall SEO success.

A staggering 96.55% of all pages on the web receive zero search traffic from Google, which emphasizes how competitive it is to rank and how important it is to get SEO right. (Ahrefs)
Only 1.94% of all pages get between one and ten monthly search visits from Google. This shows how difficult it is to break through the noise and attract any substantial search traffic. (Ahrefs)
Interestingly, the top-ranking page doesn’t always get the most traffic. It only claims the most traffic 49% of the time, suggesting other factors, like featured snippets and other ranking elements, play a role in traffic distribution. (Ahrefs)
Only 5.7% of pages will rank in the top 10 search results within the first year of publication. This highlights the long-term nature of SEO success and the importance of patience. (Ahrefs)
The average page in the top 10 search results is more than two years old. This tells us that ranking at the top isn’t something that happens overnight—it’s a result of ongoing optimization and quality content over time. (Ahrefs)
About 7.4% of top-ranking pages don’t even have a title tag. Even more interesting, Google rewrites title tags 33.4% of the time, especially if they’re too long or unclear. (Ahrefs)
Around 25.02% of top-ranking pages don’t even have a meta description, and Google rewrites meta descriptions 62.78% of the time. For long-tail keywords, this number jumps to 65.62%. So, even if you add a meta description, it might not show up as you expect in search results. (Ahrefs)
95% of search traffic goes to pages that rank on the first page of Google. So, if you’re not on the first page, you’re missing out on the majority of potential traffic. (Digital Synopsis)
A one-spot increase in rankings can increase click-through rate (CTR) by 30.8%, showing how even slight improvements in ranking position can significantly impact the amount of traffic you receive. (Backlinko)
95% of new pages do not reach the first page of search results within their first year. This highlights the need for patience and consistent SEO efforts to make it to the first page and stay there. (Ahrefs)
Between 50-65% of number one spots are now dominated by featured snippets, showing how much Google is prioritizing quick, at-a-glance answers right at the top of the page. (Authority Hacker)
Featured snippets get 6% of clicks on search results. While they appear at the top, they don’t always capture a large percentage of clicks, so ranking just below them can still be valuable. (Ahrefs)

First Page SERP and Click-Through Statistics

When it comes to SEO, ranking on the first page of Google is the ultimate goal for any website. But what’s even more important is the position you hold on that first page. The numbers tell the story – if you want clicks, you need to be at the top. Let’s take a closer look at how clicks play out in Google’s search results.

Organic search is the top traffic source for most websites, making up the bulk of online visits. It’s clear that optimizing for organic search is key to driving real traffic. (HubSpot, 2022)
Ranking in the number one spot on Google’s first page gets you a 39.8% click-through rate (CTR). It’s no surprise that businesses push hard for that coveted first position. (First Page Sage, 2023)
In fact, 68.7% of all clicks go to the top three organic search results, highlighting just how competitive the first page really is. If you’re not in the top three, you’re missing out. (First Page Sage, 2023)
Featured snippets, those boxed answers at the top of the page, boast the highest CTR at 42.9%, proving that visibility is everything. (First Page Sage, 2023)
Organic search results are clearly more valuable. The top organic result receives 19 times more clicks than the top paid search result. This reinforces the importance of ranking naturally on the first page. (First Page Sage, 2023)
The first organic result on Google gets more clicks than all results from positions 3 to 10 combined. So, if you’re not in that number one spot, you’re fighting for the remaining crumbs. (First Page Sage, 2023)
There’s a massive difference between the number one and number ten spots. The first organic result is 10 times more likely to receive a click than the tenth result, showing how critical it is to be at the top. (Backlinko, 2023)
In 2022, 28% more new domains managed to rank in the search results. While this is lower than the previous year, it still shows a positive trend for new websites trying to break into competitive niches. (Semrush, 2023)
Out of a report covering 28,000 domains, only 7.65% managed to rank in the top 100 search results over a 13-month period. It’s clear that ranking in Google’s top results isn’t easy, but it’s worth the effort. (Semrush, 2023)
Websites that received a high number of valid removal notices saw their Google search traffic drop by an average of 89%, reminding us how important it is to follow Google’s guidelines and keep your site clean. (Google, 2022)

Keyword Statistics

When it comes to SEO, understanding keyword behavior is crucial for optimizing your content and getting your website in front of the right audience. As search engines evolve, so do the trends in keyword usage. Here’s a look at some key keyword statistics that will shape SEO strategies in 2025.

It’s no surprise that securing a spot on the first page of Google is essential, but here’s an interesting fact: 69.1% of all clicks go to the top five organic search results. So, if you’re not ranking in those positions, you’re likely missing out on a lot of traffic. (Up Inc.)
Did you know that 88.2% of all search queries in the U.S. contain three or fewer words? This shows that searchers tend to keep it simple and to the point. Keeping your content focused on short, highly relevant keywords is key to capturing this kind of traffic. (Statista)
While short-tail keywords are still common, over 29% of keywords that receive 10K+ monthly searches are three words or more. This indicates a growing preference for more specific search terms, or long-tail keywords, as users become more refined in their queries. (Ahrefs)
Around 8% of all searches are phrased as questions. This trend is particularly valuable for businesses and marketers looking to target people seeking specific information. Understanding the types of questions people ask and crafting content that answers them can be a great strategy. (Moz)
According to Backlinko, there is almost no correlation between using a keyword in your title tag and ranking higher on the first page of Google. So while optimizing your title tag is still important, focusing on other ranking factors may yield better results. (Backlinko, 2020)
Keywords that are 10-15 words long tend to get 1.76 times more clicks than single-word keywords. This suggests that highly specific, detailed search terms often attract more interest from users. (Backlinko, 2023)
Posts that contain target keywords or similar terms in their URL enjoy a 45% higher click-through rate (CTR) compared to posts without. If you’re looking to boost your rankings, don’t overlook the importance of a clean, keyword-rich URL. (Backlinko, 2023)
Titles with a positive sentiment have a 4% higher CTR. Crafting your titles with an optimistic or enticing tone can influence how likely someone is to click on your link. (Backlinko, 2023)
Long-tail keywords now make up the vast majority of all searches on Google. This shift towards more specific search terms means that optimizing for long-tail keywords is a crucial part of any SEO strategy. (Semrush, 2022)
Interestingly, the average length of keywords for the top 10% of ranking sites tends to be between 3.2 and 3.5 words. This suggests that a balance of specificity and general relevance is key to ranking highly. (Semrush, 2023)
In 2023, AI-related keywords shot up to 101 million monthly searches in March 2023, from just 10 in November 2022. This sudden surge demonstrates the rising interest in artificial intelligence and its impact on search behavior. (Semrush, 2023)
An overwhelming 94.74% of keywords receive 10 or fewer searches per month. While these low-volume keywords may not seem significant, targeting them in the right context can still bring in niche traffic. (Ahrefs)
Around 91.45% of search volumes in the Google Ads Keyword Planner are overestimates. This means you need to be cautious when relying on these numbers for your SEO strategy. (Ahrefs)

Backlink Statistics

Backlinks remain one of the most crucial ranking factors in Google’s algorithm. As we approach 2025, it’s clear that the quality and quantity of backlinks to your website can make or break your SEO efforts. With Google continually refining its ranking systems, understanding backlink trends is essential for anyone looking to succeed in search rankings.

An astonishing 66% of pages have no backlinks pointing to them, meaning they miss out on a significant opportunity to improve rankings. Building backlinks is essential to improve visibility and search traffic. (Ahrefs)
The top-ranking pages on Google have an average of 3.8 times more backlinks than those in positions 2 to 10. This just goes to show how powerful backlinks can be in securing that coveted top spot. (Backlinko, 2020)
Long-form content receives 77.2% more backlinks than shorter articles. If you’re aiming for better SEO results, creating detailed, comprehensive content might help you build more links. (Backlinko, 2019)
Companies that engage in blogging receive a remarkable 97% more backlinks to their site, demonstrating the importance of consistent content creation for building a strong backlink profile. (HubSpot)
There is a clear positive correlation between the number of websites linking to a page and its ranking position in Google. Simply put, the more backlinks you have, the better your chances of ranking higher. (Ahrefs)
Around 43.7% of top-ranking pages contain reciprocal links—links where two websites link to each other. These links can still play a role in improving your SEO, though building one-way backlinks is typically more effective. (Ahrefs)
74.3% of link builders pay for backlinks, with the average cost per link being around $83. However, while purchasing links can be effective, it’s a costly strategy, and building natural, organic backlinks through content and outreach is always the better long-term solution. (Authority Hacker)
While paying for links might get you some backlinks quickly, it’s often less effective in the long run. Paying for links generally yields only 2 extra links per month, which may not be enough to drive substantial SEO growth. (Authority Hacker)
Pages that have at least one exact match anchor text in their backlinks tend to get 5 times more traffic than those that don’t. This shows that using relevant anchor text in your backlinks can significantly impact your search performance. (Zyppy)
A study found that 92.3% of the top-ranking domains in Google had at least one backlink pointing to them. This emphasizes the importance of building a strong backlink profile to improve your website’s authority and ranking. (Semrush, 2023)

Content Statistics

Content is not just king – it’s the heart of SEO. Content marketing and SEO go hand-in-hand, with many businesses increasingly relying on content to drive traffic, engage users, and ultimately, increase conversions. As we look ahead to 2025, there are some important statistics that highlight the role content will continue to play in SEO success. Whether you’re a marketer, business owner, or SEO professional, it’s essential to understand these trends to stay competitive.

A significant 61% of companies outsource their content marketing efforts. This reflects a growing trend of businesses turning to external experts to create high-quality content that can engage customers and rank well in search engines. Outsourcing allows companies to focus on other areas of their operations while still maintaining an effective content strategy. Content Marketing Institute
Around 57% of marketing executives believe that content development is the most effective SEO strategy. With search engines prioritizing valuable, informative, and engaging content, it’s no surprise that well-crafted content remains one of the best ways to boost SEO. Whether it’s blog posts, videos, or infographics, content is key to improving rankings. Content Marketing Institute
A whopping 47% of users interact with three to five pieces of content before reaching out to a business. This shows how crucial it is to provide multiple touchpoints throughout the customer journey. By offering valuable content at different stages of the buying process, businesses can guide users toward making a purchasing decision. HubSpot
If you’re aiming for the top spots on Google, your content might need to be a bit more substantial. On average, pages ranking on the first page of search results have 1890 words. Longer, in-depth content tends to perform better because it provides more comprehensive information, which is what users and search engines prefer. WebFX

Technical SEO Statistics

SEO is not just about keywords and content. Technical SEO plays a crucial role in determining how well your site performs in search engine results. Whether you’re working on your own website or managing SEO for clients, understanding these common technical issues can help you spot opportunities for improvement and optimize your site for better rankings. Let’s go through some of the most important technical SEO statistics you need to know as we move into 2025.

Only 33% of websites meet the Core Web Vitals thresholds. These metrics, which focus on page speed, interactivity, and visual stability, are becoming increasingly important for rankings. If your website isn’t up to par, it might be time to optimize for a better user experience. (Ahrefs)
Even more concerning, only 11.9% of pages have at least one Core Web Vitals metric, and of those, a staggering 93% meet all three criteria. This shows that many websites still have a long way to go to fully meet Google’s technical requirements. (Ahrefs)
While Hreflang tags help Google serve the right content to the right audience, over 67% of domains using Hreflang tags have issues. These errors can affect international SEO and should be addressed to ensure proper content targeting for different regions and languages. (Ahrefs)
A massive 95.2% of sites face 3XX redirect issues, which can slow down site performance and confuse search engines. It’s essential to ensure that redirects are set up properly to avoid losing link equity and harming your site’s ranking potential. (Ahrefs)
Another issue to watch out for is the transition from HTTP to HTTPS, which affects 88% of sites. These HTTP to HTTPS redirect issues can create security vulnerabilities and might even result in penalties from Google if not fixed. (Ahrefs)
80.4% of websites have missing alt attributes for images, which can hurt both accessibility and SEO. Alt text provides search engines with more context about your images and can improve your rankings for image search, making this an easy-to-fix but important issue. (Ahrefs)
72.3% of sites suffer from slow pages, which can harm user experience and rankings. Google’s focus on Core Web Vitals shows just how crucial speed is for SEO. Optimizing your website’s load time is one of the easiest and most effective ways to improve rankings and user engagement. (Ahrefs)
When the page titles and SERP titles don’t match, it can confuse both users and search engines. Around 68.5% of sites have this issue, which could result in poor click-through rates (CTR) and lower search engine rankings. (Ahrefs)
66.2% of sites have a page that has only one follow incoming internal link. This can limit the page’s ability to rank because internal links help spread link equity throughout your website. You should aim to create a more connected site architecture with a good distribution of internal links. (Ahrefs)
62.7% of sites have pages that link to redirects, which could lead to wasted link equity and lower page authority. These kinds of links should be cleaned up to ensure that your site is passing value properly. (Ahrefs)
59.5% of websites are missing H1 tags, which are a key on-page SEO element. Without them, search engines might not fully understand the main topic of your page. Make sure every page has a clear H1 tag to improve both SEO and accessibility. (Ahrefs)
On the other hand, 51.3% of websites have multiple H1 tags on the same page. This can create confusion for search engines and hurt your SEO performance. Each page should ideally have one clear H1 tag to maintain proper structure. (Ahrefs)

User Behavior SEO Statistics

Understanding user behavior is crucial for developing an effective SEO strategy. In 2025, the way users search and interact with content is expected to continue evolving. From how they initiate searches to how they explore websites, these insights provide valuable direction for businesses aiming to optimize their digital presence. Let’s take a look at the most important user behavior trends that will shape SEO in 2025.

The vast majority of online experiences—93%—start with a search engine. This highlights the critical role search engines play in connecting users to the information they’re looking for. Having a strong SEO strategy is essential to make sure your website is found in these initial searches.WebFX
A significant 80% of users begin their product research online, underlining the importance of a well-optimized online presence. If your website isn’t easy to find, you risk losing potential customers who are already actively searching for solutions.WebFX
It’s no surprise that the top three results on search engine pages get the most attention. A staggering 75% of clicks go to these top three listings, making it crucial for businesses to optimize their content for high rankings. Backlinko
For B2B businesses, search engines are the starting point for 71% of product research. This emphasizes the importance of appearing in search results when potential clients are looking for services or products similar to what you offer. Web FX
Organic search results dominate user preferences, with 70-80% of users choosing them over paid listings. This reinforces the significance of focusing on SEO to achieve visibility without relying solely on paid ads. Medium
When making purchase decisions, more than 70% of people first research a company online. If your business isn’t appearing in these searches with quality content and reviews, you’re missing a critical opportunity to influence buying decisions. WebFX
Long-tail keywords, which consist of three or more words, tend to have 3-5% higher clickthrough rates (CTR). Focusing on these specific, targeted search queries can help businesses attract more relevant traffic. Smart Insights
On average, users perform 3-4 searches per day, totaling up to 1,095 to 1,460 searches per year. This frequent activity highlights the importance of keeping your content relevant and optimizing for multiple search queries. Source
Search sessions are quick, with the average session lasting under 1 minute. This means users are seeking fast answers, and businesses need to deliver concise, relevant content that immediately addresses their queries.HubSpot
Once users land on a site from a search, they typically visit 3 pages before moving on. Ensuring your website has multiple relevant and easily accessible pages is crucial for keeping visitors engaged and improving your chances of conversions. Semrush

Local SEO Statistics

46% of Google searches are for local brands or services. (SEO Tribunal)
For directions to local stores, 53% of smartphone users search. (Cazbah)
29% of people search for local brands at least once in 7 days. (Safari Digital)
88% of people read online reviews before choosing a local business. (Luisa Zhou)
For something nearby on their phone visit a business within a day, 76% of people who search. (Think With Google)
Only 28% of people who search daily make a purchase. (Semrush)
54% of smartphone users test business hours on Google before visiting. (WebFX)

To gain better visibility for local searches, focusing on a strong local SEO strategy can be the key to success. As these statistics suggest, businesses that prioritize local search are more likely to see increased foot traffic and conversions.

eCommerce SEO Statistics

45% of people start their online shopping search on Amazon. (Statista)
Amazon stands on top for product search with around 50%. It also shows its dominance in eCommerce SEO. (Search Engine Land)
38% of traffic to eCommerce websites comes from search engines. (WebFX)
Around 24% of eCommerce orders are directly linked to organic traffic from search engines. (Meteor Space)

For those running eCommerce businesses, optimizing your website with expert eCommerce SEO services can significantly improve your visibility in search results, driving more organic traffic and sales. As the dominance of Amazon and search engines grows in eCommerce, tailoring your strategy to attract relevant customers is crucial.

Image SEO Statistics

33% of Google searches return image results. (Search Engine Watch)
Around 6% of Google clicks go to image results. (Google Help)
Updating blog posts with new images can increase organic traffic by 106%. (Portent)
62% of Millennials and Gen Z users prefer to search by image over other search methods. (VWO)

Video SEO Statistics

Blog posts with videos get 157% more search traffic and attract more backlinks. (BrightEdge)
Videos are 50 times more likely to rank in Google search results than regular text. (Vidico)
Blog posts with videos get 3 times more inbound links compared to text-based posts. (Vidico)
YouTube has over 2.50 billion monthly active users. (Backlinko)
More than 500 hours of video are uploaded every minute. (Statista)
88% of videos that rank on Google also rank on YouTube. (Status Labs)
51% of brands promote videos to help increase traffic to their website. (TheB2BHouse)
90% of brands promote videos to improve brand awareness. (Dash)
Video is now the most popular content format that beats blogs and infographics. (WordStream)
The average video on YouTube’s first page is around 14 minutes and 50 seconds long. (Backlinko)
68.2% of first-page YouTube results are HD videos. (Backlinko)

Mobile SEO Statistics

51% of phone users discover new brands or products while searching on their phones. (Think With Google)
Around 55% of all internet traffic comes from mobile devices. (Exploding Topics)
Ranking first on mobile earns 27.7% of clicks. In which, the same position on the desktop gets 19% to 20% of clicks. (Backlinko)
75% of the world will use phones to access the internet by 2025. (CNBC)
79% of folks are more likely to return to a site if it is easy to navigate on mobile. (Think With Google)

Voice Search SEO Statistics

Around 67% of people use voice search to gather info. (Semrush)
58% of people who are around 25 to 34 years old use voice search daily. (Upcity)
16% of people use Near Me searches via voice search. (Upcity)

AI SEO Statistics

60% of marketers are using AI tools for their work. (Synthesia)
69% of marketers regularly use AI tools like ChatGPT. (Luisa Zhou)
66% of people think AI content is as good as or better than human-written content. (Authority Hacker)
85% of marketers use AI to help with writing articles and 33% of people lost their writing jobs for that. (BrankWell)
33% of businesses have replaced some human tasks with AI. (Authority Hacker)
Only 30% of marketers think AI will hurt search traffic in the next five years. (Authority Hacker)
63% of AI users say the biggest challenge is that AI sometimes shows false content. (KFF)
71% of marketers use AI to come up with content ideas. (HubSpot)
60% use AI to help plan their content strategy. (BrightEdge)
46% of marketers have considered replacing staff with AI tools or making use of it. (HubSpot)
48% of major news websites have blocked AI from collecting data from their sites. (FavTutor)

Affiliate SEO Statistics

The average affiliate marketer makes about $8,038 a month. (Authority Hacker)
Skilled affiliate marketers (with 3 or more years of experience) earn almost 9.5 times more than newbies. (AAWP)
45% of affiliate marketers say their biggest trial is getting enough visitors to their website. (Authority Hacker)
82% of websites that make six figures or more in income do so via ads and affiliate products. (Wecantrack)
The 3 most money-spinning areas for affiliate marketing are education, travel, and beauty. (Affiverse)
Only four out of 100 websites rank for product reviews independently. (Detailed)
For reading product reviews or queries, Reddit is the most popular site with 97.5%. (Search Engine Land)

For businesses looking for flexible options for Affiliate marketing, you might check out the best freelance marketplace for SEO. This marketplace provides access to a variety of talented professionals who can suggest a strong marketing strategy to meet your specific needs.

B2B SEO Statistics

As businesses continue to refine their SEO strategies, it’s clear that the B2B (business-to-business) sector is not far behind in adopting SEO best practices. From content marketing to website performance metrics, SEO is playing an increasingly important role in driving revenue, engagement, and conversions. The following statistics shed light on how B2B companies are leveraging SEO to stay ahead in the digital space.

Organic search is a powerhouse for B2B companies, generating twice the revenue compared to other channels. This highlights the growing importance of SEO in B2B marketing, showing that companies are investing heavily in search visibility to reach decision-makers and attract high-quality leads. BrightEdge
Research shows that 27% of the buying journey for B2B buyers is spent researching independently online. This underscores the importance of creating content that answers buyer questions and showcases your expertise. B2B companies must be visible in search results when buyers are doing their research. Gartner
When it comes to B2B marketing tactics, SEO ranks as the 3rd most implemented, following social media and email marketing. More and more B2B marketers are realizing that SEO is not just a “nice-to-have” but a critical component of their digital marketing strategy. Sagefrog
A significant 80% of B2B buyers prefer to initiate contact with vendors themselves rather than being approached first. This emphasizes the importance of creating content that allows buyers to engage with your business on their terms. Having strong SEO and content strategies ensures that when they search, your business is there to respond. Google
The modern B2B buyer is well-informed, with 94% being either “somewhat” or “fully” aware of what they intend to purchase before ever contacting a sales representative. This is a clear indication that businesses need to invest in SEO and content marketing to provide the information buyers are looking for, well ahead of their purchase decisions. Google
When it comes to learning about products or services, 81% of B2B buyers prefer videos over written content. Marketers need to ensure they have a strong video content strategy as part of their SEO efforts to cater to this growing preference. Brightcove
A staggering 57% of B2B sellers feel that the content created by their marketing teams is “generic and unresponsive.” This highlights a gap between what buyers are looking for and what companies are offering. For better SEO and engagement, B2B businesses must create relevant and personalized content that resonates with their audience. McKinsey
By improving the relevance and engagement of content, B2B companies can expect a 5-10% increase in revenue. This further reinforces the idea that well-optimized, relevant content is key to increasing conversions and driving more revenue through SEO. McKinsey

Whether you’re a local business or expanding globally, working with an SEO agency in Bangladesh ensures that your business stays ahead of trends and gets the results it deserves.

SEO Industry Statistics

The SEO industry is evolving fast, with trends changing how professionals charge for their services, what kind of expertise is in demand, and how businesses allocate their marketing budgets. If you’re in the SEO field, understanding these trends will help you plan for a successful year in 2025. Let’s look at the latest statistics to help you stay ahead of the curve.

78.2% of SEO professionals now charge monthly retainers for at least some of their services. This model continues to be the most common because it offers steady, predictable income for agencies and consultants. (Ahrefs)
Interestingly, 54.5% of SEOs offer only one pricing model—whether that’s hourly, retainer, or per-project pricing. This is a sign that many professionals prefer the simplicity and consistency of one clear structure. (Ahrefs)
When it comes to pricing, the most common monthly retainer range for SEO services is between $501-$1,000. This price range likely reflects a balance between affordability for businesses and the value SEOs provide. (Ahrefs)
If you’re looking to hire an SEO expert on an hourly basis, expect to pay between $75 and $100 per hour. This is the most common range for general SEO services. (Ahrefs)
For larger, more complex SEO projects, the typical per-project fee is between $2,501 and $5,000. This can apply to extensive SEO audits, overhauls, or campaigns that require more in-depth work. (Ahrefs)
Less than 10% of SEOs (9.9%) charge over $150 per hour. This suggests that the majority of SEO professionals keep their pricing more accessible, even at higher levels of expertise. (Ahrefs)
Agencies and consultants generally charge more than freelancers. This pricing difference is because agencies often have a team of experts working on a project, which adds to their costs and value. (Ahrefs)
SEO professionals based in local markets often charge less compared to those who serve global clients. This can be attributed to differences in local demand, cost of living, and the scope of the projects they take on. (Ahrefs)
There’s a strong positive correlation between experience and the rates that SEOs can charge. Professionals with more years in the industry tend to charge higher fees due to their depth of knowledge and specialized skills. (Ahrefs)
SEO professionals based in regions like India, Central America, and South America typically charge less than their counterparts in North America and Europe. This price disparity is influenced by factors like local economic conditions and cost of living. (Ahrefs)
The median annual salary for an SEO professional in the U.S. is $49,211. However, this varies widely depending on role, expertise, and location. (Ahrefs)
To earn a higher salary in SEO, you’ll need to specialize in technical SEO. Professionals who specialize in areas like site structure, page speed, and mobile optimization are often paid more than those in general SEO roles. Heads of SEO, SEO Directors, and SEO Leads frequently focus on technical SEO. (Ahrefs)
Self-employed SEOs tend to earn the most on average, with a reported salary of $60,232. In-house SEO roles come next with an average salary of $56,789, while SEO professionals working at agencies earn the least, with a median salary of $44,169. (Ahrefs)
SEO Directors and Heads of SEO typically have 10-11 years of experience in the industry. This level of expertise is essential for overseeing large-scale strategies and guiding teams through complex SEO challenges. (Ahrefs)
According to recent data, 88% of marketers who are already investing in SEO plan to either maintain or increase their SEO budgets. This is a clear sign that SEO will remain a priority for marketers in the coming years. (HubSpot, 2023)
Around 46% of marketers agree that SEO plays a major role in the success of their content marketing efforts. Effective SEO strategies can significantly boost the performance of content by increasing organic traffic and visibility. (Semrush, 2023)
More than 53% of businesses increased their SEO spending in the last year. This shows that more companies are recognizing the value of SEO and prioritizing it in their marketing strategies. (Searchmetrics, 2022)
84% of bloggers report that AI and automation have had a significant impact on their SEO strategies for 2023. As AI becomes more integrated into SEO practices, it’s likely that this trend will continue into 2025. (HubSpot, 2023)
Marketers are divided on AI’s role in the future of SEO. 44% believe AI will have a positive impact, while 51% foresee no change, and 5% expect a negative effect on their SEO strategies. (HubSpot, 2023)

To stay informed about the current trends in the SEO industry, including salary insights and market growth, check out the SEO salary survey by Khan IT. This resource provides valuable data on SEO job roles and compensation.

Search Engine Trends for 2025

As we look ahead to 2025, it’s clear that search engine trends are rapidly evolving. From AI-driven content to the dominance of Google in search, these trends are shaping the way we approach SEO. Understanding these shifts will be crucial for businesses looking to stay competitive and drive more organic traffic. Let’s explore some of the most important trends you should keep an eye on.

Featured snippets continue to grow in importance, appearing in 12.3% of all search queries. This format allows for quick, concise answers to user questions, and businesses targeting featured snippets can capture valuable visibility on search engine results pages (SERPs). Ahrefs
This statistic is a stark reminder of just how important it is to rank on the first page of Google. 75% of users don’t bother going beyond it. If your website is not appearing in the top 10 search results, you’re missing out on a large pool of potential visitors. HubSpot
Google continues to dominate search, processing an astonishing 8.5 billion searches every day. With this level of activity, it’s no surprise that focusing your SEO efforts on Google is a top priority for most businesses. HubSpot
Organic search isn’t just about traffic—it’s also a major revenue driver. In industries like retail, eCommerce, media, B2B, technology, and travel, organic search contributes to 44.6% of revenue. This further highlights the significance of SEO in revenue generation for businesses. BrightEdge
Ranking in the top three positions on search results pages (SERPs) can significantly boost your website’s clickthrough rate (CTR). Pages in these top spots receive 36% of the clicks, proving that higher rankings lead to greater visibility and traffic. Searchmetrics
While AI-generated content is gaining traction, AI content only makes up 3% of Google search results. This means that the vast majority of search results are still driven by traditional content, and businesses should continue focusing on high-quality, user-centric content for SEO. Graphite
To put it simply, Google processes over 99,000 searches every second. This immense volume of searches means that there are countless opportunities for your content to be discovered. However, it also emphasizes the importance of optimizing your content to stand out among millions of search results. HubSpot
When it comes to driving traffic, organic search outperforms social media by a wide margin, bringing in 300% more traffic. This underscores why investing in SEO should be a priority for businesses looking to increase their online visibility and attract more potential customers. IronPaper

To stay competitive, companies can also benefit from understanding the SEO industry’s growth in Bangladesh, where there is an increasing demand for professional SEO services.

Wrapping Up

And that wraps up our look at the 167 SEO statistics for 2025! SEO will continue to play a crucial role in the future of digital marketing. Whether you’re aiming for a higher Google ranking, boosting local search results, or increasing site visits, these trends highlight the key areas where you should direct your attention.

We hope this guide has given you useful insights into the SEO landscape for the coming year. With these stats, you’ll be better equipped to drive more traffic to your site and grow your business online.

If you’re looking for expert SEO services to enhance your online presence, consider partnering with Khan IT, a leading digital marketing agency in Bangladesh.

Good luck, and here’s to your success!

Shoaib Santo

Shoaib Santo is an SEO professional with over 7 years of experience and currently serves as the Project Manager at Khan IT. He has shaped the future of digital marketing education by developing course curricula for the Bangladesh Technical Education Board (BTEB). Shoaib also holds NTVQF certifications in Digital Marketing from BTEB and the National Skill Development Authority (NSDA), showcasing his expertise in the industry.