According to Data Portal 2024, there are nearly 77.36 million internet users in Bangladesh. Many customers look for services and products online. So, an online business presence is very important! For any business entity in Bangladesh, claiming a Google Business Profile (GBP) is one of the most effortless methods to find those potential customers.Â
Google Business Profile is a free and useful tool that can help your business to be seen. Now local customers can go search, select, and contact your services!
Importance of Google Business Profiles for Local Listing in Bangladeshi Businesses
In our digital world, having a solid online presence is crucial for all businesses, especially in Bangladesh. With Google dominating local searches, using a Google Business Profile (GBP) can greatly boost your visibility and build trust with customers.
A well-optimized GBP helps attract local clients and enhances credibility through reviews and insights. Best of all, it provides valuable marketing benefits at no cost. Let’s dive into how a Google Business Profile can reshape your business in Bangladesh!
1. The Power of Google for Local Searches
Google insights reveal that adding the word ‘near me’ to a search is popular among users, which means people trust local search results. Google Business Profile is used to get a business placed within such local search requests.
2. Building Trust Through Accurate Information
A verified GBP helps the customers to have confidence in your business. Suppose a potential customer from Dhaka or Chittagong is searching for the nearest restaurant or electronics store.
If you put your business profile information like address, contact number, operating hours, and website link, they are more likely to visit you!
3. Increase Local SEO and Google Ranking
Having a proper local SEO is essential for organizations and more so for small and mid-sized companies. Google Business Profile assists you with this by boosting your local search visibility.
When people in Bangladesh rely on word of mouth, an optimized Google Business Profile can make a huge difference. This offers an opportunity to get to know more people within your locality.
If your profile is more active and updated, it has a better chance of appearing towards the top of Google Maps and even the search engine results. This will attract more customers!
Optimizing for local SEO can be tricky, especially if you’re unaware of the common pitfalls.
Learn more about the 10 common local SEO mistakes to avoid in Bangladesh to ensure your business ranks effectively.
4. Customer Reviews: The Digital Word of Mouth
Google Business Profile is important for local businesses in Bangladesh and lets customers leave a review that could affect your growth. Such reviews act as online recommendations that help potential customers get a feel of what others feel about your services.
Positive reviews of your products bring in more clientele and add to the esteem of the business. Negative reviews can be used to redesign the business!
5. Insights to Understand Your Customers Better
Google Business Profile provides opportunities to know your customers and make useful changes in the company fundamentals. You can identify your customers’ source, the search terms used to locate your enterprise, and more details.
For example, if you have an online retail store for clothing located in Dhaka and find that most searches come from the Uttara neighborhood, you can find ways to offer such a region special offers.
6. Cost-Effective Marketing and Visibility
Google Business Profile is one of the services that do not require you to pay for anything. Currently, most businesses in Bangladesh seek to achieve more marketing for less money. Google Business Profile is a perfect and affordable marketing tool to promote business locally!
You don’t have to spend money on advertising. This puts you directly in front of customers seeking your products/services.
Since updating customers is always exciting, with GBP you can share regular updates about your business!
For example, promotion alerts, new products, or general seasonal offers.
You can also communicate special events or holiday business hours making your firm more appealing without even incurring expenses in marketing.
If you need help with digital marketing in Bangladesh, Khan IT is your go-to place!
7. Showcase Your Business with Photos and Videos
The saying ‘A picture is worth a thousand words’ goes religiously for the new-age digital era. With Google Business Profile, clients can provide photos and videos for their business meaning that potential buyers are well familiarized with your business.
For instance, a restaurant located in Dhaka can post pictures of some of their famous meals, eatery, and environment. If your profile is attractive and genuine, you’ll get more customers! Google points out that businesses with photos get 42% more requests for directions and 35% more clicks on their websites.
8. Enhancing Customer Convenience
One thing that comes in handy in today’s busy societies is convenience. Google business profile gives your customers the ability to locate your business on Google Maps, give you a call right from the profile page or even visit your website with a single click.
For instance, a customer searching for electronics shops in Sylhet does not need to struggle to land on your GBP, they tap the call button and you are at their service!
9. Competition with Larger Businesses
An optimized Google Business Profile and effective e-commerce SEO service can empower small businesses in Bangladesh to better serve their customers and compete more effectively with larger companies.
Google Map local search ranking factors do not depend on the firm’s size or amount of money spent on advertising. By enhancing your local presence with targeted SEO strategies, you can compete more effectively with larger brands.
10. Easy to Manage and Update
Updating a Google Business Profile is quick and easy. You can manage your information and add updates directly from your smartphone, meaning you can keep your customers informed in real-time.
For instance, if you own a store in Chittagong and have to adjust your hours due to a special holiday, you can simply make these changes through the Google Business app.
Conclusion
In a rapidly growing economy like Bangladesh, where online engagement is steadily increasing, having a Google Business Profile is no longer optional. It’s a powerful, free tool that every business owner can leverage to improve visibility, enhance credibility, and grow their customer base locally.
By taking a few simple steps to create and optimize a Google Business Profile, businesses of all types and sizes in Bangladesh can tap into the power of local search, drive more traffic, and ultimately improve their bottom line.
So, if you haven’t already, claim your Google Business Profile and local listings today—it could be the game-changer your business needs! For expert assistance, don’t hesitate to contact us and let us help you unlock your business’s full potential.
Shoaib Santo is an SEO professional with over 7 years of experience and currently serves as the Project Manager at Khan IT. He has shaped the future of digital marketing education by developing course curricula for the Bangladesh Technical Education Board (BTEB). Shoaib also holds NTVQF certifications in Digital Marketing from BTEB and the National Skill Development Authority (NSDA), showcasing his expertise in the industry.
