IFAD Group SEO Case Study Summary
- Project Duration: 06 months
- Website: ifadgroup.com
- Total Keywords: Not specified
- Google 1st Page Rank: All website pages and social media accounts
- Organic Growth: Not specified
Problems
The IFAD group discovered they had branding issues, especially on the internet. As such, they requested that Khan IT help them overcome this significant issue. In particular, they requested that we identify these branding issues individually and solve them as quickly as possible. Khan IT was given just 6 months to solve all of the IFAD group’s brand issues and rank their websites on Google’s first page.
Initial Assessment and Strategy
Khan IT started by conducting a comprehensive audit of the IFAD group’s website, pinpointing key areas that required enhancement. Using a combination of high-competition keyword research and additional research, we developed a customized SEO and content strategy. We aimed to boost IFAD’s online visibility and achieve their ambitious targets.
Challenges
Even though there were challenges with the website structure and lack of branding, Khan IT’s flexible and innovative strategies turned these obstacles into opportunities for growth and engagement.
- Time Constraint: Achieving Google’s first-page ranking for an entire website within six months was challenging.
- Website Structure: IFAD group’s website was not search engine-friendly when we began working with them. This posed challenges in ranking the keywords.
- Insufficient Optimized Content: Upon taking on their project, we discovered a shortage of keyword-optimized content, making enhancing their organic business growth more challenging.
After pinpointing these challenges, Khan IT refined its customized plan. With the new strategy, we successfully addressed and overcame all these obstacles, delivering outstanding results for the IFAD Group.
Implementation
- UI/UX: We revamped the IFAD group website’s UI/UX to make it faster and better optimized, leading to smoother operation.
- Website Structure: Rearranging website content into appropriate subheadings improved the website’s ease of navigation and user experience.
- Social Media Presence: We worked on improving the condition of the IFAD group’s social media presence by optimizing and restructuring their social accounts with better content and images.
- Content Optimization: We redesigned all the website pages with content optimized for keywords, improving readability and search relevance.
- Wikipedia Page: We plan to create a fully optimized Wikipedia page to help raise the IFAD group’s brand potential much higher.
The Result
While the IFAD group gave us 6 months to provide them with positive results, we beat their expectations. Within three months of working with them, we succeeded in ranking all their website pages and social media accounts to the top of Google’s pages.
