Search Engine Optimization is one of the largest sectors in digital marketing, and it is becoming more popular in Bangladesh day by day. Nowadays, most business owners are trying to use the power of SEO to take their businesses to the next level. As a result, demand for SEO experts is also increasing rapidly.
So, understanding the SEO (Search Engine Optimizer) Salary is necessary for both job seekers and employers. In this guide we are going to share the factors influencing the SEO salary, salary ranges according to the different roles, the average experience of their working, and also insights about the future of the SEO salary
Key Takeaways from SEO Salary Survey 2025
Our SEO Salary Survey 2025 revealed some interesting insights into the SEO industry. Here are the key findings:
- SEO is a lucrative career: The median annual salary for SEOs surveyed was $49,211, with the highest reaching a substantial $229,652.
- Technical SEO is king: Technical SEO expertise is essential to climb the salary ladder. Heads of SEO, SEO Directors, and SEO Leads primarily specialized in this area. Companies often rely on eCommerce SEO services to optimize their websites and ensure seamless user experiences, driving higher traffic and conversions.
- On-the-job learning is prevalent: Most SEOs acquired their skills through on-the-job experience (52.3%) or self-learning (42.3%), with formal courses accounting for only 5.4%.
- Content and technical SEO dominate: While links are crucial, most respondents identified as content (36.9%) or technical (30.6%) specialists. Link-building-focused SEOs were relatively scarce at 6.3%.
- Agencies hire the most SEOs: SEO agencies like Khan IT employed the largest share of respondents (49.5%), followed by in-house roles (42.3%) and self-employment (8.2%).
- Experience matters: The average SEO experience was 6.9 years, with self-employed SEOs earning the most ($60,232), followed by in-house ($56,789) and agency roles ($44,169).
- Unexpected findings:
- Despite the importance of links, link-building specialists were underrepresented compared to technical and content focuses.
- While there was a small difference in experience between SEO Directors and Heads of SEO (10.4 vs. 10.6 years), the salary gap of ~$11,552 was significant.
These insights provide valuable information for aspiring and current SEOs, as well as companies looking to hire SEO talent. Contact us if you are looking for an SEO agency in Bangladesh.
SEO Salary Overview for 2025
The following table provides a general overview of SEO salary ranges based on different roles and responsibilities. Please note that actual salaries can vary significantly depending on factors such as location, company size, experience, and industry.
| SEO Role | Responsibilities | Salary Range |
| Entry-Level | Keyword research, on-page optimization, content analysis | $40,000 – $55,000 |
| Mid-Level | SEO strategy, analytics, team management | $60,000 – $80,000 |
| Senior-Level | Overall SEO strategy, team leadership | $90,000 – $130,000 |
| Technical SEO Specialist | Website technical aspects | $70,000 – $100,000 |
| Content SEO Strategist | Content creation and optimization | $60,000 – $85,000 |
| SEO Analyst | Data analysis for SEO improvement | $55,000 – $75,000 |
| Freelance/Contract | Independent SEO services | $50 – $150/hour |
Annual SEO Salary Overview
The SEO landscape is diverse, with roles ranging from entry-level to executive positions. Salaries vary significantly based on experience, specialization, and work environment.
Average SEO Salaries
Based on our survey data, here’s a breakdown of average annual salaries for different SEO roles:
- Head of SEO: With an average of 10.6 years of experience, the Head of SEO commands the highest median salary of $92,988. They typically specialize in technical SEO and work both in-house and for agencies.
- SEO Director: Earning a median salary of $81,436, SEO Directors bring an average of 10.4 years of experience to the table. Their expertise often lies in technical SEO, and they work across agencies and in-house teams.
- SEO Lead: With 7.4 years of experience, SEO Leads earn a median salary of $38,289. Their primary focus is on technical SEO, and they predominantly work in agencies.
- SEO Specialist: SEO Specialists with an average of 5.8 years of experience earn a median salary of $49,229. They typically specialize in content creation and primarily work in-house.
- SEO Account Manager: With 4.2 years of experience, SEO Account Managers earn a median salary of $43,850. Their expertise is in content creation, and they work primarily in agencies.
- SEO Consultant: SEO Consultants with an average of 6 years of experience earn a median salary of $49,240. They are often all-rounders and work in agencies.
- SEO Executive: With 3 years of experience, SEO Executives earn a median salary of $31,956. They are typically all-rounders and work in agencies.
- SEO Analyst: SEO Analysts with an average of 5 years of experience earn a median salary of $56,393. They are often all-rounders and primarily work in-house.
Key Trends
- Technical SEO Dominance: Roles focusing on technical SEO tend to have higher salaries, especially at senior levels.
- Agency vs. In-House: While both environments offer opportunities, salary structures, and career paths can differ.
- Experience Matters: As expected, salary increases with experience levels.
Factors Influencing SEO Salaries in Bangladesh
SEO salaries in Bangladesh are a complex interplay of various factors. Let’s delve into the key elements that shape earning potentials for SEO professionals in the country.
Experience Level
As with most professions, experience is a cornerstone of salary determination in the SEO realm. Fresh graduates or those with limited experience can expect to start at lower salary brackets. As professionals gain expertise in SEO strategies, analytics, and campaign management, their earning potential escalates. Senior SEO specialists with proven track records often command premium salaries.
Geographic Location
The geographic location significantly impacts local SEO services salaries in Bangladesh. Tier-1 cities like Dhaka generally offer higher compensation packages due to the concentration of businesses and competition for talent. Salaries in other regions might be comparatively lower.
Industry Sector
The industry in which an SEO professional operates plays a pivotal role in salary determination. Sectors such as e-commerce, finance, and technology often have higher salary benchmarks due to the critical role of SEO in driving revenue. On the other hand, industries with lower digital penetration might offer lower compensation packages.
Company Size
Company size is directly correlated with salary potential. Larger organizations with substantial marketing budgets can afford to pay higher salaries for skilled SEO professionals. Smaller businesses or startups might have limited financial resources, impacting salary offerings.
Additional Factors
Beyond the aforementioned factors, other elements can influence SEO salaries:
- Certifications: Possessing industry-recognized certifications can boost earning potential.
- Skill Set: Specialization in areas like technical SEO, content SEO, or data analytics can command higher salaries.
- Negotiation Skills: Effective negotiation can positively impact salary packages.
- Economic Conditions: Overall economic performance can affect salary trends.
Understanding these factors is crucial for both SEO professionals and employers to set realistic salary expectations. As the digital landscape continues to evolve, so will SEO salaries in Bangladesh.
How Did They Learn SEO?
The SEO industry is dynamic, and the ways people acquire SEO knowledge vary widely. Based on our survey, the most common methods of learning SEO are:
- On-the-Job Training: Practical experience is a cornerstone of SEO expertise. A significant portion of our respondents learned SEO while working in their respective roles.
- Self-Taught: Many SEO professionals are self-motivated learners who diligently acquire knowledge through online resources, books, and experimentation.
While formal education can provide a solid foundation, the majority of SEOs in our survey emphasized the importance of hands-on experience and continuous learning to stay updated with industry trends.
Average Level of Experience by Role
Our survey data reveals that experience levels vary significantly across different SEO roles.
Overall, the average experience among all respondents was 6.9 years. This indicates a relatively seasoned workforce with a good mix of both experienced and emerging professionals.
- Head of SEO and SEO Director: These roles typically require significant experience. Our survey confirms this, with an average of 10.6 years for Head of SEOs and 10.4 years for SEO Directors.
- SEO Lead: With an average of 7.4 years, SEO Leads possess substantial experience, often bridging the gap between management and execution.
- SEO Specialist and SEO Consultant: These roles require a balance of theoretical knowledge and practical application. The average of 5.8 years for SEO Specialists and 6 years for SEO Consultants reflects this.
- SEO Account Manager and SEO Executive: These entry-to-mid-level positions typically require less experience. Our data supports this, with an average of 4.2 years for SEO Account Managers and 3 years for SEO Executives.
- SEO Analyst: With an average of 5 years, SEO Analysts often bring a blend of technical skills and analytical abilities to the role.
What Areas of SEO Do They Specialize In?
Our survey reveals that technical and content SEO are the core areas of expertise for most SEOs in the industry. These skills form the backbone of successful SEO strategies.
While links remain a critical ranking factor, our data indicates a surprising trend: a relatively small proportion of SEOs specialize in link building. This suggests a potential gap in the market for SEO professionals with strong link-building capabilities.
It’s important to note that this doesn’t diminish the significance of link building in SEO, but rather highlights an opportunity for SEOs to differentiate themselves by specializing in this area.
Where Are They Based?
Our survey respondents were primarily based in the UK and Europe. The distribution was almost equal, with 48.6% of respondents located in the UK. This is not surprising considering the significant SEO community centered around BrightonSEO in the UK.
While the UK and Europe dominated our survey, it’s essential to note that the global SEO landscape is vast. This data provides a snapshot of the SEO market in these regions but doesn’t encompass the entire global picture.
Where Do They Work?
Our survey primarily focused on SEO professionals working in two primary environments:
- Agencies: These are businesses that provide SEO services to clients like Khan IT.
- In-house: These professionals work directly for a company, managing their own SEO efforts.
While there may be other work settings for SEO professionals, such as freelance or consulting, our data predominantly reflects the agency and in-house sectors.
How Big Are the Companies They Work In?
Our survey reveals that the most common company size among SEO professionals is the 11-50 employee range. This suggests a strong demand for SEO expertise in mid-sized organizations.
However, the data also indicates a significant presence of SEOs in large corporations with over 1000 employees. This highlights the growing importance of SEO strategies for these major players in the digital landscape.
Interestingly, smaller companies often rely heavily on external SEO agencies like Khan IT, but larger enterprises tend to have in-house SEO teams.
How Much Does Each SEO Role Earn?
Understanding the salary range for different SEO roles can help you make informed career decisions or hire the right talent for your team. Let’s break down the average earnings for various SEO positions based on our survey data.
Head of SEO Salary
The Head of SEO is the strategic leader responsible for an organization’s overall SEO strategy. They oversee teams, set goals, and ensure alignment with business objectives.
Average Experience
The Head of SEO typically has around 10.6 years of experience.
Type of Company
46.7% work in an agency setting, 46.7% are in-house, and 6.7% are self-employed.
Education
66.7% are self-taught, 26.7% learned on the job, and 6.7% learned from a course.
Specialization
40% focus on technical SEO, 33.3% on content, 13.3% are generalists, and 13.4% manage people.
Company Size
40% work in companies with 11-50 employees, and 20% are in companies with over 1001 employees.
Location
40% are based in the UK, 13.3% in the Netherlands, and the rest are from mainland Europe.
SEO Director Salary
The SEO Director is a key player in developing and executing SEO strategies. They often manage SEO teams and work closely with other marketing departments.
Average Experience
SEO Directors have an average of 10.4 years of experience.
Type of Company
50% are from agencies, and 50% are in-house.
Education
62.5% are self-taught, while 37.5% learned on the job.
Specialization
75% specialize in technical SEO, while 25% are generalists or have other specializations.
Company Size
25% work in companies with over 1000 employees, and 25% in companies with 51-100 employees.
Location
62.5% are based in the UK, with others in India, the U.S., and Germany.
SEO Lead Salary
The SEO Lead is responsible for managing SEO projects and teams. They possess a strong technical understanding of SEO and can implement strategies effectively.
Average Experience
SEO Leads have an average of 7.4 years of experience.
Type of Company
50% come from an agency background, 41.7% are in-house, and 8.3% are self-employed.
Education
69.2% learned on the job, 23.1% are self-taught, and 7.7% learned from a course.
Specialization
30.8% specialize in technical SEO, 23% in content, 23.1% in links, 15.4% are generalists, and 7.7% specialize in SEO strategy.
Company Size
46.2% work in companies with 1001+ employees, and 53.8% in smaller companies.
Location
23.1% are from the UK, with others from the Netherlands, Italy, Sweden, and other European countries.
SEO Specialist Salary
An SEO Specialist focuses on specific SEO tasks, such as keyword research, on-page optimization, or link building. They are the backbone of many SEO teams.
Average Experience
SEO Specialists have around 5.8 years of experience.
Type of Company
41.2% are from an agency background, and 58.8% are in-house.
Education
58.8% learned on the job, 35.3% are self-taught, and 5.9% learned from a course.
Specialization
52.9% specialize in content, 29.4% in technical SEO, 11.8% are all-rounders, and 5.9% focus on links.
Company Size
41.2% work in companies with 11-50 employees, 23.6% in companies with 51-500 employees, and 17.6% in companies with less than 10 people. 17.6% work in companies with 1001+ employees.
Location
23.5% are from the UK, with the rest from Europe.
SEO Account Manager Salary
The SEO Account Manager is the client-facing role in an agency. They manage client relationships, provide SEO reports, and ensure client satisfaction.
Average Experience
SEO Account Managers have an average of 4.2 years of experience.
Type of Company
85.7% work in agencies, while 14.3% are in-house.
Education
71.4% learned on the job, and 28.6% are self-taught.
Specialization
42.9% specialize in content, 28.6% are all-rounders, 14.3% focus on technical SEO, and 14.2% on links.
Company Size
42.9% work in companies with 11-50 employees, 28.6% in companies with over 1001 employees, and 28.6% in companies with 2-100 employees.
Location
85.7% are from the UK, and 14.3% from Europe.
SEO Consultant Salary
SEO Consultants offer expert SEO advice to clients. They can work independently or as part of an agency.
Average Experience
SEO Consultants have an average of 6 years of experience.
Type of Company
63.3% work in agencies and 36.7% are in-house.
Education
45.5% are self-taught, 36.4% learned on the job, 9.1% learned from a course, and 9% learned through other means.
Specialization
27.3% specialize in technical SEO, 27.3% in content, 27.3% are generalists, and 18.1% focus on management and strategy.
Company Size
36.4% work independently, 27.3% in companies with 51-100 employees, and 36.3% in companies with 2-50 employees.
Location
36.4% are from the UK, 27.3% from the Netherlands, and the rest from Europe.
SEO Executive Salary
An SEO Executive is typically an entry-level or junior position responsible for assisting with SEO tasks and learning the ropes.
Average Experience
SEO Executives have an average of 3 years of experience.
Type of Company
80% work in agencies, and 20% are in-house.
Education
80% are self-taught, and 20% learned from a course.
Specialization
40% specialize in technical SEO, 20% in content, and 40% are generalists.
Company Size
80% work in companies with 11-50 employees, and 20% in companies with over 1001 employees.
Location
80% are from the UK and 20% from Belgium.
SEO Analyst Salary
SEO Analysts focus on data analysis and reporting. They use analytics tools to measure SEO performance and provide insights for optimization.
Average Experience
SEO Analysts have an average of 5 years of experience.
Type of Company
33.3% work in agencies and 66.7% are in-house.
Education
33.3% are self-taught, and 66.7% learned on the job.
Specialization
33.3% specialize in technical SEO, 33.3% in content, and 33.3% in news SEO.
Company Size
33.3% work in companies with 101-200 employees, and 66.7% in companies with over 201 employees.
Location
33% of SEO Analysts are from Portugal, 33.3% from Brazil, and the rest from Serbia.
Future Projections for SEO Salaries
The digital landscape is evolving rapidly, and SEO is at its core. As businesses become increasingly reliant on online presence, the demand for skilled SEO professionals is set to soar. This burgeoning demand is expected to drive significant growth in the SEO job market.
Expected Growth in the SEO Job Market
Several factors contribute to the optimistic outlook for SEO job growth:
- E-commerce Boom: With online shopping becoming the norm, businesses of all sizes need SEO experts to optimize their product visibility.
- AI Integration: While AI will automate certain tasks, it will also create new SEO roles, such as AI SEO specialists.
- Local SEO: The increasing importance of local search will fuel the demand for SEO professionals with expertise in this area.
- Voice Search Optimization: As voice search becomes more prevalent, specialists in this field will be in high demand.
Potential Salary Trends
Given the projected growth in the SEO job market, salary trends are looking promising. We can anticipate the following:
- Salary Increases: As competition for top SEO talent intensifies, companies will need to offer competitive salaries to attract and retain skilled professionals.
- Premium for Specialized Skills: Professionals with in-depth knowledge of AI, machine learning, or voice search optimization can expect higher salaries.
- Geographic Variations: Salaries may vary significantly based on location, with tech hubs and major cities offering higher compensation packages.
While it’s challenging to predict exact figures, the overall trend indicates a positive trajectory for SEO salaries in the coming years. As the industry matures and the complexity of SEO increases, professionals who stay updated with the latest trends and acquire specialized skills will be well-positioned to capitalize on lucrative opportunities.
Read Also- Best 5 Freelance Marketplace for SEO
Final Thoughts
Our SEO Salary Survey 2025 has unveiled a dynamic landscape for SEO professionals in Bangladesh. The data clearly indicates a growing demand for skilled SEO experts as businesses increasingly recognize the importance of digital presence. While entry-level positions offer a solid foundation, career progression can lead to substantial salary growth.
The SEO industry offers a rewarding career path with excellent growth prospects. Continuous learning and adaptation to industry trends are essential for success. For those considering an SEO career, developing a strong foundation in digital marketing and technical skills is crucial. Bangladesh’s growing digital landscape presents ample opportunities for aspiring SEO professionals to make a significant impact.
By staying updated on the latest SEO strategies and leveraging the insights from this survey, individuals can position themselves for a successful career in this dynamic field.
Shoaib Santo is an SEO professional with over 7 years of experience and currently serves as the Project Manager at Khan IT. He has shaped the future of digital marketing education by developing course curricula for the Bangladesh Technical Education Board (BTEB). Shoaib also holds NTVQF certifications in Digital Marketing from BTEB and the National Skill Development Authority (NSDA), showcasing his expertise in the industry.
